Do you judge a book by its cover?

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Designing books may seem a relatively easy and not very important task but actually merging an idea for a design with a book’s meaning is a massive challenge.

Charles (Chip) Kidd, is not only a famous award-winning American graphic designer but also a writer, a musician, an editor, a book designer and a lecturer who lives in New York. He presented his ideas and opinions in two TED talks and in various interviews which have been seen by millions of viewers world-wide. He is probably one of the most famous book-cover designers.

When asked during an interview whether he judges books by their covers. He responded wittily: “No, I judge covers by their covers.”Image result for kidd chip

Kidd stresses that a book cover is vital because that is the first thing people see while deciding if they want to buy a book or not. In one of his TED talks Kidd quickly persuaded an audience how first impressions truly matter when he started his speech with “a full body wriggle” to draw people’s attention. Kidd advises other designers to trust their intuition but to remember that covers cannot be obvious:

“When I’m working on a cover for a book called ‘City on Fire,’ I’m not going to show a city on fire. It’s like going back to drawing an apple and writing the word ‘apple,’ underneath, you don’t need both.”

When a designer reads a book, he needs to think how he translates the main message and the meaning of the book. Designing jackets is somewhat like capturing something intangible that is embraced by the writer’s words, things that readers need to imagine, and transferring it to a more tangible idea, a picture, a meaningful design.

Image result for chip kidd jurassic parkOne of his most famous projects was a book-cover design for a science-fiction novel, Jurassic Park, written in 1990 by Michael Crichton (the book Spielberg adapted in 1993 into a legendary film with the same title). While thinking of the design, Kidd decided to learn more about dinosaurs, and to see different pictures, models and expositions in the National History Museum in his city.

He was thrilled when he found out that the right to the image was bought and used by MCA Universal for the famous movie with the same title.

Jurassic Park is only one out of over 1,000 book covers that Kidd is responsible for.

Have you ever bought a book because you liked the cover; or vice versa, have you ever decided not to buy a book because you didn’t find the cover attractive?

What sorts of book covers do you like most?

How much does your self-development matter to you?

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This Christmas Santa has been very generous 🙂 to me and I’ve received some wonderful pressies, including some books I’ve really wanted to have for a while:

  • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferris (available here)
  • Stumbling on Happiness by Daniel Gilbert (available here )
  • Grit: Why passion and resilience are the secrets to success by Angela Duckworth (available here)
  • The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Tim Ferris (available here)
  • The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy by Chris Bailey (available here)

I’ve decided that this blog will be a good place to post books reviews once in a while. What do you think? Have you read any books about personal development, time management or motivation?

These books used to be called ‘self-help’ books and I think because of this their reputation has been somewhat damaged. Some people don’t buy them because they say they that don’t need any help with finding out how to prioritise their life or they don’t have a problem with time management and so on…

I’m glad that the industry has been changing and now these titles are called self-development’ rather than ‘self-help’ books! I’m glad that people are starting to realise how important personal growth is and that it should not be a luxury but a necessity.

Personal growth doesn’t just help to keep you sane and away from mental health disorders but it’s a lot more than that. When you do what you love, when you commit to lifelong learning and improve your skills and knowledge, you feel more positive, happy and satisfied with your life. Naturally, the more optimistic you are, the more positive your approach and thoughts, and this will have an impact on others around you too, on your relationships and on various other aspects of your life.

The happier you are, the more successful you can become.

Happiness drives performance, not the other way around.

Contrary to what many people say, investing in your own personal development is not egoistical and selfish. It’s something that makes us better human beings in many aspects, also in social terms.

I’m wondering if you are interested in such self-development titles. What book(s) have you been recently reading?

How to plan your 2018 GOALS smartly?

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Quite a few statistics I’ve come across indicate that approximately 92% of people who plan New Year resolutions give up on them within around a month! This is a shocking number. If you asked me about the stats before I found this information, I’d have thought it was more like a 50/50 or 40/60 ratio.

Isn’t that one of the most discouraging and demotivating statistics you’ve ever heard of?

What do you do to ensure that you are among the remaining 8% of people who get what they want in life?

Firstly we need to understand that our dreams are not goals, and vice versa.

Dreams become goals only if you are willing to work on them, if you specify them, write them down, prepare an action plan, and in any other way show commitment and effort; and naturally when you take action towards achieving them.

  • Specify:Think what your biggest dreams are and which ones you can and want to pursue. Think what you could do to fulfil them.

 

  • Be Realistic: When someone says, “Make sure your goals are realistic and achievable”, I think, “Well, if Wright brothers, Orville and Wilbur, (two American inventors, engineers and aviators) had thought what was realistic, what had been done before, what people of their time were able to do, they would NEVER have built and flown the world’s first airplane in 1903! If Einstein, Edison or Darwin had listened to others and had tried to set SMART goals (*goals that are specific, measurable, achievable, realistic and time specific), then they surely wouldn’t have got as far as they did because many things that they invented or discovered weren’t thought to be realistic or achievable in their lifetimes!

On the other hand, it is commonly stressed in psychology-related books and articles that people OFTEN overestimate what can be done in a year and underestimate what can be done in 5 or 10 years. And certainly there is some truth in it as well. Surely we can do a lot in just one year BUT some goals such as writing books or becoming an expert in a chosen discipline may take more than a year.

It also depends on your circumstances, although they are not as vital as you think because even if you haven’t the resources you believe you need, you may find other ways around it to achieve your goals. To tell the truth people rarely have an ideal situation (enough money, contacts, time and so on).

  • Action plans:According to many different studies, people who write their goals down are more likely to achieve them. I didn’t know how important an action plan was before someone advised me to do it. I used to think I work hard on my goals but with the right action plan I’ve realised I didn’t put enough effort into my goals before.

A good action plan, and most of all FOLLOWING IT, is a real eye-opener!

I’ve realised that many people get frustrated and/or fail because they don’t plan any tasks with regard to their goals at all (and think, e.g. “I’ll learn Spanish when I find some time for it.” ) or make their action plans too strict. I used to be one of those people. For instance, I planned that I’d do something EVERY SINGLE DAY for the next X months or years! There is a quote I really like which says:

You can do anything but not everything.

Yes, so dream big, make sure you prepare and plan your goals well but DON’T forget that you need to have a flexible approach to it. For example, I have a four-year-old daughter and I’m going to give birth again in March 2018, and I’m sure that there will be days when I am not able to write anything.

Additionally to all these things that we can predict there are ALWAYS some things that we CAN’T predict. You may have to change your job and you won’t be able to exercise, write articles, design clothes or work on your business idea in the early mornings as you planned; or you may need to move and many of us know how time-consuming it is. Rather than getting irritated that we can’t have it all and do everything we want to, we should design our action plans quite flexibly – a good idea may be to write down what you will focus mostly on in each month of the next year and plan the month ahead only a few days before it starts. 

  • Reviews: Planning November or even April next year when life gets so unpredictable sometimes seems like a huge challenge. During the next year you may find out ways and techniques of working better on your goals (for example, you may do an online marketing course and find out how you can find more clients for your business) because we are constantly learning. You may get some good advice from others who achieve their goals or you may decide that your real passion and true goals are a bit different from what you thought they were. Therefore, it would be best if you review your goals and action plan regularly, for example at the end of every month(some people would prefer to do it every quarter).

 

  • Modifications: And the most important point – changing or adjusting your goals does not mean that you give up on them or that you failed. As long as you have grit and put passion and real effort into whatever you’d like to do it still counts! There definitely will be days when you will have doubts and lose your confidence but remember these are JUST YOUR THOUGHTSgenerated by your own mind. If you need a break, take a few days’ break, don’t think about your goals at all and then with a fresh eye and energy consider what you can improve to become more productive and effective, and to accelerate your progress.

 

I’m very interested in what you think about this and what your plans for 2018 are!